"A uniform of values for those who choose to express themselves without compromise."
Founded in 2020 on the eve of a global transformation, UNUSUAL90-76 is the fashion design project created and led by Crixia Mauri. As the first contemporary modest wear brand entirely designed and produced in Italy, UNUSUAL combines high artisanal craftsmanship with a sporty, urban, and counter-trend aesthetic.
Starting fresh and evolving as a solo designer was a choice driven by courage and love for this project. Today, UNUSUAL90-76 represents the synthesis of contemporary design, textile innovation, and ethics: a meeting point between beachwear, activewear, and Made in Italy luxury.
Inspired by the Gym-to-Sea philosophy, every garment is designed to embrace dynamism and versatility, blending high performance with a unique style.
Featured among emerging talents on Vogue Talents in 2020 (within Vogue’s interactive platform) and highlighted in publications such as iO Donna and Elle, UNUSUAL90-76 looks to the future of fashion with awareness, high-performance materials, and an authentic identity that answers only to its own rules.
After earning a diploma in fashion design and a bachelor’s degree in Industrial Design from IED, she spent over twenty years working behind the scenes for some of international fashion’s most iconic names, including Prada, OTB Group, and Inditex.
Driven by a desire to express a personal and uncompromising vision, she founded UNUSUAL90-76: the first contemporary modest wear brand entirely Made in Italy, created to blend beachwear, streetwear, and contemporary luxury.
Her aesthetic celebrates boldness, functionality, and individuality, crafting versatile garments designed for strong, modern women who are free to express themselves.
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